I have found
when entering the orbit
of a Kreamy Kake Emporium
no matter what I was doing before
I will be pulled.

Whether going to a date
or a diet class
or the due date of my third child
when I see those glorious neon candles
I lose my former sense of direction
and drive myself diagonally through the door.

I do not want this.
I seek control.
I hope to become a man
who will be aware of what he wants
and can defer gratification
for the moment
and perhaps forever.
But this never happens
if I can smell the caloric Kream
that fills every glorious Kake.

I am lost in its presence.
I am a satellite to its greatness.
I am overwhelmed by the experience
of the Kreamy Kake Emporium
and will swear fealty
to its emperor
– trademark approved.