I wanted to write something called Scary Monsters
but I saw that it’s a David Bowie album.
Then I thought about writing Scary Mansions
but it’s a 3D video game
so I considered writing Scary Manson
but that’s pretty tautological to begin with
so scrapped the idea.

I presented myself with Scary Mod,
Scary Mob, Scary Mom and Scary Mop.
None of them spoke to me.
Scary Maddish did
but it didn’t really mean anything.
I went through Scary Macaque
Scary Mandrill
Scary Mandible
and finally Scary Max.
The less said the better.

Eventually, I saw the following words in my head:
Scary Madison Avenue Exec
That’s where I thought I might have lost the plot.

I found the plot with a different title.
I’ll bet you can’t guess it.